Plasticity – Designing for circularity: a global event tackles solutions for a world where plastic is use but without its current footprint

artigo5I was glad to participate in such an event that attracted different experts from around the world allowing the issues and solutions of plastic waste to be discussed from different perspectives. It was an unique environment that managed to get the plastic industry to come on board and to see that they can also be part of the solution.


As Mike Biddle, CEO at material Solutions pointed out : A “Big conversation” suggests BIG questions and BIG answers.

The event brought together business and industry officials, sustainability experts, plastic producers and users, innovators, government representatives and other thought leaders to discuss innovative solutions to the growing plastic problem facing our land and marine environments.

As a former client once told me: “Plastic is the cure and the curse”. I have worked for the plastic industry for 4 years and have learnt all the valuable things about the plastic as a material. However, we cannot deny that all the benefits that will get from plastic products come with a “price” when the material becomes waste. We must work together to close the plastic loop and demonstrate the value in turning the plastic waste into a resource.

Plasticity has created the perfect environment for this conversation to take place. According to Doug Woodring, founder of Plasticity: “The global reach, along with the positive, solutions based approach, have made Plasticity Forum an event like no others, engaging those interested in managing and recovering plastic as a resource; scalable innovations in plastic that save money; use of new materials; designing for sustainability and solutions for a world where plastic is used, but without its current footprint”

Being a rather visual and empirical person your presentations gave me a solid foundation of scientific data and information which i’m highly inspired to share. Especially the solution side of plastics.  I will incorporate this into lessons with design and art students and will pass it on to design professors in my reach. Plasticity should be an obligatory lecture for every design student worldwide! This knowledge needs to reach the students, and our future leaders so they know how best to work with this valuable resource.

 Liina Klaas, the artist who made the “Circle.”

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